Privacy Policy
PRIVACY POLICY
Last Updated: October 12, 2026
1. Introduction
House of Core ("House of Core," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, access, use, store, retain, share, and delete personal information when you visit our website at https://houseofcore.com, use the House of Core mobile application, book Pilates classes, purchase packages, manage memberships, or otherwise interact with our services.
Our website is powered by Shopify, and our mobile application and booking services are powered by Mariana Tek.
By using our services, you acknowledge the privacy practices described in this policy.
2. Information We Collect
We collect information necessary to operate our studio, website, mobile application, and customer services.
Personal and Account Information
- Full name
- Email address
- Phone number
- Billing and contact information
- Account credentials and identifiers
- Customer preferences and communications
Booking and Membership Information
- Class reservations and cancellations
- Attendance history
- Membership and package details
- Class credits and purchase history
- Payment and transaction records
- Account activity related to our services
Payment Information
Payments are processed through authorized third-party payment providers associated with Shopify and Mariana Tek.
Payment providers may collect and process billing details, payment card information, transaction identifiers, and other information required to complete purchases.
House of Core uses this information to process purchases, administer memberships, manage payments, and maintain transaction records.
Device and Technical Information
When you access our website or mobile application, certain technical information may be collected automatically, including:
- Device type and operating system
- Browser information
- IP address
- App version and device identifiers
- App usage, diagnostic, and error information
- Cookies and similar technologies, where applicable
This information is used to operate, maintain, secure, troubleshoot, and improve our services.
3. Health and Fitness Data Disclosure
House of Core operates a Pilates and fitness studio. Our mobile application is primarily designed for class scheduling, package purchases, membership management, and customer account services.
Information Related to Fitness Activities
When customers use our booking services, we collect and process information related to class reservations, participation, attendance, and membership activity.
This information is used to:
- Schedule and manage Pilates classes
- Maintain booking and attendance records
- Administer class packages and memberships
- Provide customer support
- Manage studio operations
Class participation and attendance information may be considered fitness-related personal information.
Health Tracking and Device Permissions
Based on the currently intended functionality, the House of Core mobile application does not offer health monitoring, medical diagnosis, or fitness-tracker features.
Subject to verification of the Android application's permissions and integrated software, House of Core does not intend to access or collect heart rate, step counts, calories burned, medical records, or other health measurements through Google Health Connect or similar device health services.
If health-related features are introduced in the future, we will update this policy to explain the categories of data accessed, how the data is collected and used, the parties with whom it is shared, applicable retention periods, and the permissions or consent required.
Health Information Voluntarily Provided
Customers may voluntarily share information relevant to their participation in Pilates classes, such as physical limitations, injuries, or accommodation requests.
Where this information is provided, House of Core uses it only as reasonably necessary to respond to the customer's request, support safe class participation, or provide appropriate customer service.
Access to this information is limited to authorized personnel and service providers who need it for those purposes.
We do not use health information for targeted advertising.
4. How We Use Personal Information
House of Core uses personal information to:
- Create and manage customer accounts
- Process class bookings and cancellations
- Manage memberships, packages, and credits
- Process purchases and payments
- Send booking confirmations and service notifications
- Respond to customer questions
- Provide customer support
- Maintain the security and functionality of our services
- Prevent fraud and unauthorized activity
- Analyze and improve website and studio operations
- Send promotional communications where permitted by law and customer preferences
- Comply with applicable legal obligations
We use personal information only for legitimate business purposes and as otherwise permitted by applicable law.
5. Sharing Information With Service Providers
House of Core works with third-party providers that support its website, mobile application, booking platform, payment processing, and business operations.
These providers may include:
Shopify
Shopify supports our e-commerce website and may process customer account, order, transaction, and technical information.
Shopify Privacy Policy: https://www.shopify.com/legal/privacy
Mariana Tek
Mariana Tek provides technology supporting our mobile application, customer accounts, class reservations, membership administration, and related booking services.
Mariana Tek may process customer account information, booking records, attendance history, membership details, and related transaction information in connection with these services.
Payment Processing Providers
Authorized payment providers process transactions and related billing information.
Analytics and Marketing Providers
Where enabled, analytics and advertising providers may process website activity, cookies, device information, and purchase-related information, subject to applicable privacy choices and legal requirements.
Legal and Regulatory Disclosures
We may disclose information when required by law, to respond to lawful requests, to protect the rights and safety of our customers and business, or in connection with an authorized business transaction.
We do not authorize third-party service providers to use customer information for purposes unrelated to their contracted services, except where independently permitted or required by law.
6. Data Security
House of Core takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.
These measures include the use of established technology providers, access controls, secure account authentication, and appropriate protections for personal information during transmission and storage.
Access to personal information is limited to authorized personnel and service providers who require it for legitimate business purposes.
Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.
7. Data Retention
House of Core retains personal information only for as long as reasonably necessary to provide its services, fulfill the purposes described in this Privacy Policy, and satisfy applicable legal or regulatory requirements.
Our retention practices are as follows:
Customer Accounts
Account information is retained while an account remains active and thereafter only for as long as necessary to complete legitimate business, security, or legal obligations.
Bookings, Attendance, and Memberships
Class reservations, attendance records, membership details, and package histories are retained while necessary to administer services, resolve customer inquiries, and maintain required business records.
Payment and Transaction Records
Transaction and accounting records are retained for the periods required by applicable tax, accounting, financial, and legal obligations.
Customer Communications
Customer support messages and related correspondence are retained as reasonably necessary to respond to requests, document resolutions, and manage disputes.
Technical and Security Information
Device, diagnostic, and security records are retained for periods reasonably necessary to maintain platform functionality, investigate technical problems, and protect our services.
Deletion and Expiration
When information is no longer required for the purposes described above, House of Core will delete, anonymize, or arrange for the deletion of the information, subject to applicable legal requirements and the technical capabilities of its service providers.
Information retained under a legal exception will be limited to the applicable purpose and will not be retained indefinitely without justification.
8. Account Deletion and Personal Data Requests
Customers may request deletion of their House of Core account and associated personal information.
How to Request Account Deletion
Email: paula@houseofcore.com
Subject: House of Core Account Deletion Request
Please include the email address associated with your House of Core account.
Customers may submit deletion requests without downloading or reinstalling the mobile application.
Upon receiving a request, House of Core may verify account ownership to protect customer information.
Following verification, we will process the request and coordinate with applicable service providers, including Mariana Tek, to delete the account and associated personal information, except information that must be retained for legitimate legal, tax, accounting, security, fraud prevention, or dispute-resolution purposes.
Where information must be retained, we will restrict its use to the applicable purpose and delete it when the retention requirement expires.
Customers may also request access to, correction of, or information about their personal data using the contact details above.
Deleting an account may affect access to active memberships, unused packages, class credits, and upcoming reservations. Customers should contact House of Core regarding any active services before completing deletion.
9. Cookies and Website Analytics
Our website uses cookies and similar technologies to support website functionality, maintain customer sessions, process purchases, remember preferences, understand website activity, and, where enabled, provide advertising and analytics services.
Cookies may include essential, functional, analytics, and advertising technologies.
Customers can manage cookies through browser settings and any privacy preference tools made available on our website.
Disabling certain cookies may affect website functionality.
10. Marketing Communications
House of Core may send customers promotional emails, text messages, and information about studio services, classes, events, and special offers where permitted by law.
Customers may opt out of promotional emails using the unsubscribe link provided in those messages.
Customers receiving promotional text messages may follow the opt-out instructions included in the messages.
Mobile messaging opt-in information and consent will not be shared with third parties or affiliates for their independent marketing or promotional purposes.
Service-related communications, including booking confirmations, account notices, and transaction updates, may continue when necessary to provide requested services.
11. California Privacy Rights
California residents may have certain rights under applicable privacy laws, including the right to:
- Know what personal information is collected and how it is used
- Request access to personal information
- Request correction of inaccurate personal information
- Request deletion of personal information, subject to applicable exceptions
- Request information about disclosures of personal information
- Opt out of the sale or sharing of personal information where applicable
- Limit certain uses of sensitive personal information where applicable
- Exercise applicable privacy rights without unlawful discrimination
To submit a privacy request, contact:
House of Core will review and respond to verified requests in accordance with applicable law.
We will honor applicable opt-out preference signals where legally required.
12. Children's Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13 without any legally required parental consent.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete it.
Parents or guardians may contact paula@houseofcore.com with concerns regarding a child's personal information.
13. Third-Party Services and Links
Our website and mobile application may contain links to third-party websites, payment platforms, and other services.
These services may maintain their own privacy policies and data-handling practices.
We encourage customers to review the privacy policies of third-party services they use.
14. Changes to This Privacy Policy
House of Core may update this Privacy Policy to reflect changes to our services, technology providers, data practices, or applicable legal requirements.
Updates will be posted on this page with a revised effective date.
Where required by law, we will provide additional notice or obtain consent before implementing material changes.
15. Contact Information
For questions about this Privacy Policy, personal information, account deletion, or privacy rights, please contact:
House of Core
131 South Barrington Place, Suite 100
Los Angeles, CA 90049
United States
Email: paula@houseofcore.com
Website: https://houseofcore.com
Last Updated: October 12, 2026
FAQs
Will my CORE CREDITS auto-pay membership automatically renew?
Yes! CORE CREDITS auto-pay memberships are monthly auto-pay memberships for HOC Pilates classes. Your CORE CREDITS auto-pay membership will automatically renew on the same day each month. Your monthly cycle date is determined by your first attendance of an HOC Pilates class under your CORE CREDITS auto-pay membership. You're able to cancel your CORE CREDITS auto-pay membership or upgrade to a higher CORE CREDITS auto-pay membership at any time. Any lower CORE CREDITS auto-pay membership change will be applied to your upcoming cycle. You can change your CORE CREDITS auto-pay membership in your Account settings.
You’ll typically use between 8 credits to 10 credits per HOC Pilates class though it ranges from 8 credits to 13 credits per HOC Pilates class.
You’ll need to have enough credits in your account to book an HOC Pilates class. Any unused credits in your CORE CREDITS auto-pay membership will roll over to the next month only.
Please note CORE CREDITS auto-pay memberships and CORE PLUS credits can only be used for HOC Pilates classes. They cannot be used for private training listed under Appointments and/or HEALING HOUSE. If we add a class that is not currently listed on our HOC Pilates class schedule, we’ll announce in Announcements on our app if CORE CREDITS auto-pay memberships and CORE PLUS credits can be used for that class.
CORE CREDITS auto-pay memberships have no cash value or any other value outside of HOC and are not redeemable for cash. CORE CREDITS auto-pay memberships and CORE PLUS credits do not operate or serve as stored value in any way. You may not transfer, trade, gift and/or otherwise exchange CORE CREDITS auto-pay memberships and CORE PLUS credits. We have gift cards you can purchase, but CORE CREDITS auto-pay memberships and CORE PLUS credits cannot be transferred, traded, gifted, and/or otherwise exchanged. HOC gift cards and CORE CREDITS auto-pay memberships and CORE PLUS credits are not the same thing. Unlike CORE CREDITS auto-pay memberships and CORE PLUS credits, HOC gift cards never expire.
By initiating a CORE CREDITS auto-pay membership, you authorize HOC to charge you for your auto-pay membership, including the reoccurring monthly auto-pay membership fee at the then current rates, which are subject to change.
How do I buy more credits?
If you currently have a CORE CREDITS auto-pay membership, and you’ve used up your credits before your cycle date, you can buy CORE PLUS credits. You can also upgrade to a higher CORE CREDITS membership at any time (if you have a 45 credit or 75 credit CORE CREDITS auto-pay membership).
Your CORE CREDITS auto-pay membership automatically renews on the same day each month. Your monthly cycle date is determined by your first attendance of an HOC Pilates class under your CORE CREDITS auto-pay membership. Any unused credits will roll over to the next month only.
Any lower CORE CREDITS auto-pay membership change will be applied to your upcoming cycle. You're able to cancel your membership at any time. You can change your CORE CREDITS auto-pay membership in your Account settings.
CORE PLUS credits are additional credits or credits outside of a CORE CREDITS auto-pay membership which you can buy to book an HOC Pilates class. If you buy CORE PLUS credits, and you’re enrolled in a CORE CREDITS auto-pay membership, your CORE CREDITS auto-pay membership does not change. CORE PLUS credits are only additional credits to add more credits to your account or for you to buy without a CORE CREDITS auto-pay membership.
For CORE PLUS, you can buy 10 credits, 25 credits, 50 credits or 75 credits. You’ll typically use between 8 credits to 10 credits per HOC Pilates class though it ranges from 8 credits to 13 credits per HOC Pilates class. Any unused CORE PLUS credits expire after two months.
Please note CORE CREDITS auto-pay memberships and CORE PLUS credits can only be used for HOC Pilates classes. They cannot be used for private training listed under Appointments and/or HEALING HOUSE. If we add a class that is not currently listed on our HOC Pilates class schedule, we’ll announce in Announcements on our app if CORE CREDITS auto-pay membership and CORE PLUS credits can be used for that class.
CORE CREDITS auto-pay memberships and CORE PLUS credits have no cash value or any other value outside of HOC and are not redeemable for cash. CORE CREDITS auto-pay memberships and CORE PLUS credits do not operate or serve as stored value in any way. You may not transfer, trade, gift and/or otherwise exchange CORE CREDITS auto-pay memberships and CORE PLUS credits. We have gift cards you can purchase, but CORE CREDITS auto-pay memberships and CORE PLUS credits cannot be transferred, traded, gifted, and/or otherwise exchanged. HOC gift cards and CORE CREDITS auto-pay memberships and CORE PLUS credits are not the same thing. Unlike CORE CREDITS auto-pay memberships and CORE PLUS credits, HOC gift cards never expire.
By initiating a CORE CREDITS auto-pay membership, you authorize HOC to charge you for your CORE CREDITS auto-pay membership, including the reoccurring monthly auto-pay membership fee at the then current rates, which are subject to change.
You’re always welcome to buy any plans (outside of CORE CREDITS auto-pay memberships and CORE PLUS credits). All credits and plans are listed on our BUY page in our app and PRICING page on our website.
How are credit rates determined?
The number of credits needed to book an HOC Pilates class can vary. You’ll typically use between 8 credits to 10 credits per HOC Pilates class though it ranges from 8 credits to 13 credits per HOC Pilates class. The off peak and/or new HOC Pilates classes will typically have the lower range of credits while the HOC Pilates classes at peak hours and/or that are popular will have the higher range of credits. We encourage you to book in advance if you want to book an HOC Pilates class at peak hours and/or that is popular.
Do my credits roll over?
If you’re currently enrolled in a CORE CREDITS auto-pay membership, any unused credits roll over to the next month only. If you have purchased CORE PLUS credits, any unused CORE PLUS credits expire after two months.
You’ll typically use between 8 credits to 10 credits per HOC Pilates class though it ranges from 8 credits to 13 credits per HOC Pilates class. You’ll need to have enough credits in your account to book an HOC Pilates class.
Please note CORE CREDITS auto-pay memberships and CORE PLUS credits can only be used for HOC Pilates classes. They cannot be used for private training listed under Appointments and/or HEALING HOUSE. If we add a class that is not currently listed on our HOC Pilates class schedule, we’ll announce in Announcements on our app if CORE CREDITS auto-pay memberships and CORE PLUS credits can be used for that class.
CORE CREDITS auto-pay memberships have no cash value or any other value outside of HOC and are not redeemable for cash. CORE CREDITS auto-pay memberships and CORE PLUS credits do not operate or serve as stored value in any way. You may not transfer, trade, gift and/or otherwise exchange CORE CREDITS auto-pay memberships and CORE PLUS credits. We have gift cards you can purchase, but CORE CREDITS auto-pay memberships and CORE PLUS credits cannot be transferred, traded, gifted, or otherwise exchanged. HOC gift cards and CORE CREDITS auto-pay memberships and CORE PLUS credits are not the same thing. Unlike CORE CREDITS auto-pay memberships and CORE PLUS credits, HOC gift cards never expire.
What is the difference between CORE CREDITS and CORE PLUS?
CORE CREDITS and CORE PLUS are credits you can buy to book HOC Pilates classes. Please note the number of credits needed to book an HOC Pilates class can vary. You’ll need to have enough credits in your account to book an HOC Pilates class. We have plenty of options for you to book a class!
CORE CREDITS are auto-pay memberships which you can buy 45 credits, 75 credits or 95 credits. Any unused credits will roll over to the next month only. If you’ve used up your credits before your cycle date, you can buy CORE PLUS credits.
CORE PLUS are additional credits or credits outside of an auto-pay membership which you can buy to book an HOC Pilates class. You can buy 10 credits, 25 credits, 50 credits or 75 credits. Any unused CORE PLUS credits expire after two months.
You’ll typically use between 8 credits to 10 credits per HOC Pilates class though it ranges from 8 credits to 13 credits per HOC Pilates class.
Please note CORE CREDITS and CORE PLUS can only be used for HOC Pilates classes. They cannot be used for private training listed under Appointments and/or HEALING HOUSE. If we add a class that is not currently listed on our HOC Pilates class schedule, we’ll announce in Announcements on our app if CORE CREDITS and CORE PLUS can be used for that class.
You’re always welcome to buy any plans (outside of CORE CREDITS and CORE PLUS). All credits and plans are listed on our BUY page in our app and PRICING page on our website.
If you need more information or have any questions, please email Paula at paula@houseofcore.com.